The concept of “art de vivre” (way of life) encapsulates both the tangible and intangible cultural heritage that characterizes a nation and its people. France and South Korea, each with its globally recognized cultural hallmarks, at first glance appear distinct yet share surprising similarities and complementary traits upon closer examination.
L’art de vivre à la française
The attraction to French culture and its “art de vivre” has stood the test of time, with its influence undiminished in the contemporary era. France is regarded as the cradle of fashion and elegance, a reputation bolstered by the staggering 15 billion euros turnover of its clothing industries in 2021, with 58% of that revenue generated from international markets. The Paris Fashion Week, a pivotal event in the fashion calendar, offers a platform for both emerging and iconic French brands like Chanel, Dior, Hermès, Louis Vuitton, and many others to unveil their latest collections, embodying the quintessence of French chic, elegance, and sophistication.
France's renown extends beyond fashion to its expertise in crafts such as leather goods, jewelry, ceramics, and cutlery. The French “savoir-faire” is highly regarded with the "Made in France" label signifying quality and excellence worldwide. French industries have fortified France's international presence, contributing to the dynamization of the French economy.
It is also impossible to talk about France without mentioning its cuisine, a cornerstone of its cultural heritage. In 2010, UNESCO even recognized the "French gastronomic meal" in the List of Intangible Cultural Heritage of Humanity. French cooking is regarded as an art form, integral to the nation's identity. Esteemed culinary schools like “Le Cordon Bleu Paris'' and “L’Institut Paul Bocuse” underscore France's status as a gastronomic powerhouse, along with its 630 Michelin-starred restaurants in 2024, the most awarded country globally.
The Korean way of life
The Korean Wave, or "한류", started in the 1990s and has spread the Korean culture across the globe. Similar to France, Korean cuisine holds a special place in Korean culture. Its food is highly praised worldwide for its health benefits and distinct flavors such as kimchi 김치. As for the French, the Korean Kimjang, “김장” (“The making and sharing kimchi days”) is recognized in UNESCO’s List of Intangible Cultural Heritage of Humanity.
The Korean Beauty industry has also become a pivotal part of the Korean economy. The commitment to beauty and care is to be linked with their Confucianist background as “it is a Confucian belief to honor your neighbors and others by presenting yourself in your most beautiful way”. Today, it has gained international acclaim for its innovative and effective products, positioning South Korea as a key player in the global fashion and beauty sectors.
Following a significant economic downturn in 1997, South Korea has undergone an extraordinary economic resurgence. By 2024, it has secured its position as the world's 13th-largest economy, an achievement largely attributed to its emphasis on innovation and technology. South Korea's rapid adoption of cutting-edge technologies and its forward-looking approach are proof of the nation's resilience and ambition. Presently, Korean innovation and technology receive global praise and acclaim, positioning South Korea as a pivotal player in the tech arena.
France and South Korea’s coexistence and complementarity
The rich heritage and distinct cultures of France and South Korea, though unique, complement each other in today’s globalized landscape. The increasing popularity of Korean culture in France is mirrored by the appreciation for Korean gastronomy, beauty, fashion, music, and cinema. Likewise, in South Korea, French culture and heritage are held in high esteem.
Cultural exchanges between these nations are flourishing through artistic collaborations, the appointment of Korean ambassadors for French luxury brands, and initiatives like the Paris Korean Club, fostering closer ties. Also, the vibrant expatriate communities in both countries play a crucial role in promoting cultural understanding and exchange through concept stores, events, businesses, etc.
Despite their geographical distance, France and South Korea share common values and mutual respect, drawing them closer. The deepening relationship between these two countries signals a future of enriched cultural appreciation and shared art de vivre.
Julie GARCEAU, Associate - Paris Korean Club
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