Vincent Sacau from la Pharmacie Monge, a well-known pharmacy among Koreans, gave us some thoughts about Franco-Korean relations.
Monge Pharmacy and Parapharmacy combines traditional local pharmacy services with an expansive parapharmacy that attracts international customers. Could you explain how this dual approach works?
Monge Pharmacy caters to both the local community, providing essential medications, and an international clientele, primarily through its parapharmacy section, which generates 95% of our revenue. Initially, our customers were mostly French, drawn by our competitive prices and quality cosmetics. Over time, the influx of tourists expanded our market, leading us to focus on identifying and promoting new French brands. This approach allows us to introduce lesser-known brands to domestic and international markets.
Your international clientele has grown significantly, especially from Korea. How did this come about?
Our strategic location, competitive pricing, and diverse range of brands have made us popular with international visitors, particularly Koreans. Since 2015, we've actively adapted to this market by hiring Korean-speaking advisors and offering favorable tax systems. Initially, our popularity in Korea was boosted by bloggers and influencers, and we have since engaged with media and influencers to develop this connection further. The Korean market is now our largest international segment, surpassing the USA, China, Taiwan, and the UK.
What types of products do Korean customers typically buy, and how do their preferences differ from those of your local customers?
Korean visitors, including students and professionals, tend to purchase well-known French brands at affordable prices. High-ranking professionals often buy luxury items or dietary supplements, while those in their 30s and 40s seek niche, eco-friendly brands with a focus on quality. Korean customers typically prefer skincare products like brighteners and anti-blemish treatments, in contrast to the tanning products favored by many French customers.
Why has Monge Pharmacy developed such a strong connection with the Korean market, and what cultural aspects facilitate this relationship?
Our connection with Korea dates back to 2015, even before the widespread influence of the Korean Wave (한류). Rather than expanding into Korea, the interest from Korea came to us. We adapted by hiring staff with ties to Korea and building strong relationships with our Korean customers, who appreciate French cosmetic products and are known for their politeness. Korea’s cultural openness and curiosity about the world make it easier to connect, creating a natural bridge between our cultures and facilitating positive interactions.
Monge Pharmacy is situated in a popular yet authentic part of Paris. How does this location affect your business?
Our pharmacy is located near tourist attractions like the Jardin des Plantes and the Panthéon, which brings in visitors but allows us to maintain a local neighborhood atmosphere. We continue to serve our regular local customers who rely on us for their routine purchases. This unique mix of local and international clientele creates a vibrant, multicultural environment that enriches our business.
Interview conducted in March 2024, Elma Duval
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